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by tomjakubowski
3523 days ago
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ESPN does more than just broadcast live sporting events. They have to fill a whole 24 hours every day, so they also produce original programming (Sportscenter, PTI, Around the Horn, etc.). The original shows are surely cheaper for ESPN to produce than the live stuff (broadcast rights are expensive), but many viewers get almost no value out of them in the Web era. (I can get my "hot takes" from Twitter and blogs, thank you very much.) If I could pay only for ESPN's coverage of live events in $SPORTS_I_CARE_ABOUT, I would do that happily. And I do pay for similar products, with my MLB.TV and NBA Game Time subscriptions, but that's only because I'm lucky enough to live outside of my favorite teams' blackout areas. Even then, though, I miss out on national broadcasts, which are blacked out, and I have to either go to a bar or find an illegal stream on the Web to watch the game. |
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MLB's already built out the technology, and people to make this happen in the form of MLBAdvancedMedia, (some smaller market owners suspect their ownership stake in MLBAM is more valuable than their team). It will be interesting to see if the other sports come to MLBAM (WWE, PGA, and even ESPN have done) or if they will each roll their own platform.