And most subscribers don't watch espn. If espn doesn't get to charge every cable subscriber rather than only the people who watch espn, prices probably go up at least 4x. And more than just the ratio of fans/nonfans because some casual sports fans will decide $7 x (4 to 7) x 12 = $336 to $558/year isn't worth it. Or are only fans of certain sports and will terminate subscriptions during offseasons.