[baldfat]

The decades of Apple Marketing on the disaster of the Windows UI is seriously the biggest barrier for these people.

I do some sub-contracting on Video projects (My expertise is audio) and the "creative crowd" since the 1990s has made Apple apart of their identity. Most shops were Windows shops till mid 2000s to Final Cut. Now most shops are again Adobe shops and many are switching back to Windows and it really is a weird identity crisis for many of them. Also then hate how excited I get when I see non-Apple tech replacing their machines.