[misterhtmlcss]

Everyone discounts before they launch a new product. You don't need to follow Tesla to know a new product is eminent when you walk into a show room and they knock $10k of the price because you look pretty or walk nicely. Big deals and big discounts with serious need are always informative to the buyer.

Plus people but cars when then want cars, some will always lament they could have waited a bit, but most I expect will be happy to own a Tesla that was (and is) amazing just a few days ago.

[erezyehuda]

I don't think making an good buying decision should need to take subliminal cues into account, like someone predicting a storm by a sudden shift in wind behavior, and forcing your customer base into this buying paradigm is a huge risk for resentment and product dissatisfaction.

[totalZero]

Car manufacturers generally telegraph their intentions for introducing new technologies in advance of actually unveiling the new models. People who buy a new 2016 Honda Accord generally can find out exactly what's going to be in the 2017 model just by googling around a little. Not the case with Tesla.