[relics443]

"Apple won the smartphone wars a long time ago"

So no data to back that up? Did this become a topic of opinion rather than fact? YoY sales and market dominance would suggest the opposite is true (http://www.theverge.com/2016/6/1/11836816/iphone-vs-android-...)

Also (and I know this is anecdotal evidence), in the past 3-4 years anyone I know who jumped ship went from iPhone to Android and never went back. Not a single person switched away from Android.

In my opinion (which is mostly backed by fact, but I'll keep it as an opinion) iPhone is quickly becoming a niche product, and there's nothing Apple can do to change that.