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by random28345
3520 days ago
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This is a problem that badly needs to be solved. Advertising revenue is the incentive for news organizations to provide a conduit for malware onto your computer, and there isn't anyone who thinks that's a good idea. If these guys can solve this problem, get buy-in from publishers, and provide revenue to support good journalism while solving the problem of needing many subscriptions to multiple news sites, perhaps they deserve their 30% vig. But if they are successful, it's more likely that someone will come along, do the same thing, and only charge 2%. |
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The problem that needs solving is to make ad networks and advertisers do a better job, not to transfer the payment model of the internet from companies that want to pay for marketing to users who have comparatively very little money. Approximately $70bn is spent on digital advertising in the US alone. That's hundreds of dollars per person. No payment model that relies on direct payment is going to maintain that sort of funding level, so no one who makes money from adverts is going to accept it.