[vlunkr]

I think this article underestimates the power of brand loyalty. Tons of customers have almost a decade of iOS under their belt, and convincing them to learn something new is often impossible because they don't care. Their iPhone is working for them. Tech people think they can list off android-only features and convince people, but it usually doesn't work that way. Only when/if their iPhone really lets them down will they look elsewhere. I say this as someone in that situation. I'm not super interested in my phone, and the iPhone works for me, so here I am.

[ggregoire]

Yeah, it's my case too. I'm really satisfied with the iPhone. I upgrade it every 2 or 3 years without even looking at the competitors.

In addition to your comment: iOS was THE platform for mobile gaming during years. Some people on NeoGAF have spent $100, $200 or more in games. I personally have several Square Enix titles (games at $15-$20) and dozens of games at $5. You don't even think to move to Android when you have invested so much.

For those interested to learn about iOS gaming:

- http://toucharcade.com

- http://www.neogaf.com/forum/showthread.php?t=1287308

[forthefuture]

That works the same for both sides. Many people I know would never use an iPhone. Most people in the world don't use iPhones.

[0xFFC]

This is my personal experience. So it is not going to match anyone else's experience. From my personal experience this is not true at all. I am student and I do see a lot of people. Everybody , I mean Everybody (other than 1 people I know personally) would prefer iPhone over Android without question, the only problem for them was high price of iPhone, there is no competition, they chose android just because of price of it. That was the only reason they were using android phones or service. If they have money to buy it (most of them were student , and short on money) they would change to iPhone in heartbeat.

[wastedhours]

Exactly - I've been trying to think of what could pivot the market, and unless someone makes substantial breakthroughs in battery life (and has the budget and PR clout to convey it) and can make it substantially cheaper and subjectively better, it's not going to move the needle much.

[phmagic]

I can think of a few others:

- Phones blowing up. - Stealing data (might matter more in the coming era of distrust in big gov and big corp) - Major improvements in camera quality

[delecti]

Agreed. Samsung are the ones with Google's target on their back. Until people stop thinking of the two types of phones as Samsung/Galaxy phones (meaning Android) and iPhones, Google can't have their target on Apple.