[anexprogrammer]

> Google is, has always been, and likely always will be, a search company

Nope. Google is and always has been an advertising company.

It affects how they implement search, Android, and everything they do.

All knowing AI, however clever, from an advertising company may start to move some more onto Apple. That Apple isn't putting personalised data into everything is becoming a marketing feature that they should be shouting about.

Edit: Not sure what's controversial to cause lots of up and down votes, I guess some don't believe Google are an advertising company. I wonder where they get their revenue from.