[iotscale]

While what they ended up doing is definitely worse, I wouldn't see them "taking it lightly" as natural too. After all, they've put the life of many in danger.

"Hey we messed up big time, here's the cause, here are the measures we took to prevent such things happening again. We also kindly ask everyone to consider the sensitivity of the issue regarding the affected customers" could be a good start.

[inanutshellus]

Yes, and the way to do that is to let free speech be, and completely ignore the GTA/Samsung parody video.

Separately, IMO it's very much Streisand Effect here, as there's no way I'd've seen the GTA video without the takedown notice.