[Disruptive_Dave]

My questions re: "effectiveness" is what can they do beyond brand awareness? Can Snapchat capture advertisers who are more interested in CPC than CPM? Can it drive sales in a meaningful way? Maybe it doesn't matter, as brand awareness advertising is a big money game and somebody has to replace traditional TV (and even magazine) spend.

[puranjay]

I do a lot of inbound marketing for B2B companies. I've been thoroughly surprised at the number of clients I see asking for Snapchat marketing, and the number of people in my industry promoting their Snapchat channels aggressively.

For B2B, Facebook is more or less dying. Twitter has too much noise. I'm still trying to figure out how Snapchat fits in here but people are promoting it aggressively at least

[Disruptive_Dave]

I've seen the same (also a marketing guy), but we both know that most companies always chase the shiny new thing regardless of its actual effectiveness. I'm a Snap fan and can't wait to experiment with the ads API at some point, I'm just wondering where its place is come budget analysis time.