[fiatpandas]

9 times out of 10, "I can't fathom why anyone would want product X" can be swapped with "I don't want product X."

It's often used due to mental laziness or lack of empathy. I personally don't want a pair either, but I can certainly imagine why it appeals to people.

[UVB-76]

It's not for lack of effort.

I've racked my brains and I simply cannot understand why anyone would prefer these to existing wired or wireless headphones.

[manarth]

  "I simply cannot understand why anyone would prefer these to existing wireless headphones."

One example: people with a major investment in the Apple eco-system. Pair it once with your iPhone, and it's also paired with your laptop, with your iPad, with your iPod, etc.

I've had plenty of frustrations trying to get bluetooth headsets to pair with a single device, let alone multiple devices, so anything that makes that easier is valuable to me.

How valuable is another question: another $10, another $50, another $100? That's pricing for the market to decide. I can recognise the technical improvement, which just leaves the question of the monetary value of that improvement.