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by hilop 3518 days ago
The problem is thst people use infographics that get a lot of links, to get SEO juice for the rest of their site thst is utter garbage.

Ideally, Google wouldn't credit one part of the site that is lower quality than the other part.

2 comments

>Ideally, Google wouldn't credit one part of the site that is lower quality than the other part. //

Site authority presumably wouldn't be a thing if it didn't produce good results. Sites that allow crappy content will tend to have more crappy content and so a page on such a site is less likely to be what someone is searching for; as long as that stands then site authority will still be useful and shouldn't - IMO - be discounted completely.

They may temporarily bump a site up based on new "authoritative" incoming links and then make judgements from a combination of user time on site/bounces back to search results and clicking on more results and additional pages. Longer term there is definitely manual human review looking for "spam."