That was Twitter's playbook and I thought Twitter wasn't doing so well recently...I'm not saying massive amounts of users isn't valuable, but you still need to play it right.
Twitter loses over USD600MM / yr. The playbook is yet to be proven. If they were earning 2.6B / yr, news articles and market perception would be very, very different.
Twitter is massively profitable. It makes billions in advertising.
(for every $1 twitter make, it spends $2, so their accounting is deep in the negative. But if they fire half the people (who are useless anyway) and stop spending money like madmen, they'll be positive, VERY POSITIVE. thanks to advertising revenues.)