[cloudjacker]

Snapchat already makes like 700 million in revenue. (edit: jk they hope to make 300 million and then hope to do much more than that by 2017)

The real question is "do all these companies buying ads actually make a return on investment" and the answer is DOESN'T MATTER! Lots of ad dollars still to move away from older methods into digital media lol

Maybe there will be a Netflix documentary in the year 2027 about what caused the burst of the collateralized ad market and financial crises of the roaring 20s, with the undertone of "why didn't anybody see this coming"

but in 2017, that absolutely does not matter.

[sahara]

I mostly agree with you, but you're off by about an order of magnitude (±0.5) on Snap's revenue numbers. They did about $60 million in 2015, and were projecting 4x that for this year.

Source: http://www.bloomberg.com/news/articles/2016-05-26/snapchat-r...

[cloudjacker]

whoops

yeah they're extrapolating to do 4x of this year's theoretical revenue numbers in 2017

I'm not even mad, this is amazing