[jasonwilk]

You should add a 4th V which is very important to why advertisers are liking SnapChat, which is Volume. SnapChat ads naturally have sound on and users expect it to be that way; another element to its similarities to television advertising.

[sjg007]

Yep. First time I saw it, I thought, this is a major alternative to TV. Twitter had the tv hashtag space locked up but now you can do live snapchat along side live programming.