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by anon543210
3521 days ago
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I disagree in the similarities of Facebook. Snapchat is like twitter but worse. Because it's anonymous and not associated with real names, they don't have an actual relationship graph, unlike twitter they don't have an interest graph. All they really have is your location. Everything is ephemeral so it's going to be even harder to figure out what type of advertising they should actually target. Also we don't know where people spend most of their time in private messages or stories and the only thing they really are focusing on monetizing is stories. Also like Twitter their advertising system can be subverted. Brands and advertisers will go directly to influencers to peddle their products vs going through snapchat. Also at the time Facebook was yet to introduce advertising on their mobile product. I believe Snapchat will have a much harder road to monetization than Facebook had. |
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Lenses are big business.