Doesn't that also provide a huge incentive for cloud offerings to sell DDOS-resistance products and services? Isn't that a huge market already with gigantic margins?
Game servers that are hosted on OVH get DDOSed daily and they drop like flies.
Myself and a lot of friends had servers killed both when renting VPS/Dedicated server or a dedicated "Game Server".
And all and all with considerably smaller botnets like the ones you rent for a few $ per hour.
If you are running a public server you learn quite quickly that if you permaban a cheater or just some annoying kid you should expect to be DDoSed these days.