[SamBam]

In your video: "This is a real app, and these are real users."

What does that even mean?

"Real users" in this case means you downloaded a copy of the app onto their phone, before you started directing the actors?

[jdmaresco]

All of the people in the video who are using the app and responding to the alert are actual users who have been actively participating in our beta in New York City.