[brudgers]

Use the Lastest iOS/Android Features

Researching the feature list is easier than making the app more useful. It's easier than cutting the features to the core essentials. It's easier to talk about how the app incorporates the latest features than user metrics.

Mostly, it's easier than talking to users. It smells like pretend work.

[clay_to_n]

I think the value in this point is that the Android and iOS app stores are more likely to highlight apps using new features (for the homepage or whatever).

[brudgers]

To me, a strategy that depends on the app store highlighting the app is pretty much just hoping to pick a winning lottery number.