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by protomyth 5900 days ago
How much money in PR do you have to spend to make up for the "disappointing" events because everyone already saw the phone. This is not some little matter of secrecy, this is big money. It also affects the media that covers Apple events. They lose money because they don't get the page views.
1 comments

In this particular case? $0.

No one is going to care in 3 months when this is released. Apply fanbois will still be wetting their pants to be the first on line when it comes out. In the meantime, the media that are going to "lose money" are actually getting an advance.

Ayway, since when is it everyone else's responsibility to keep Apple's secrets secret so the media can get more page views?