But you can make crap by any means, including objective-c, as evidenced by all the 'buddha quotes' etc apps. My idea is that having to pay per app published, say $25, would help disincentivize the shotgun approach.
If that was Apple's sole reason for not wanting cross-platform "shovelware", absolutely. But it isn't.
It's more like Apple doesn't want meta-platforms on top of iPhone PS for completely different reasons (control, independence, etc), and aren't willing to compromise because nothing about more cross-platform shovelware intrigues them.
The AppStore is at a place right now where quantity is not an issue; quality is, so that's what they're going to optimize for. Who knows, maybe they'd be more welcoming of cross-platform apps if the AppStore had a quantity-problem (probably not, if history is anything to go by).
It's more like Apple doesn't want meta-platforms on top of iPhone PS for completely different reasons (control, independence, etc), and aren't willing to compromise because nothing about more cross-platform shovelware intrigues them.
The AppStore is at a place right now where quantity is not an issue; quality is, so that's what they're going to optimize for. Who knows, maybe they'd be more welcoming of cross-platform apps if the AppStore had a quantity-problem (probably not, if history is anything to go by).