[hemeon]

The hope here was to show folks that with a great font and a few shapes you can get 80% of the way there - especially if your startup is just getting going and you don't have the resources to hire someone. People tend to take a longer time because of indecision - they sit and fiddle with fonts and shapes and case and colors - hopefully this piece takes decision making out for folks (or at least narrows the decisions down for them)

[pschneidr]

No, totally understand and that makes a lot of sense. I think there is a lot more to it when someone is looking to get a very professional logo/brand done. Thanks for writing this!