[Tepix]

This gorgeous phone has a 2040x1080 17:9 6.4" 360ppi display. That's a new form factor I haven't seen anywhere else. As long as the phone is not used for VR, 360ppi is plenty.

Regarding the front camera placement, that's somewhat inconvenient, on the other hand I don't use the front camera that much.

If Apple manages to integrate the home button into the display (as rumored) they could make the usable area even larger than 91.3%.

[tromp]

To see how impressive 91.3% is, just look at this table

https://08-08-08.com/2016/06/12/screen_to_bezel_mid_2016/

where phones are absolutely struggling to reach a mere 79%...

[OrwellianChild]

I agree - I think it looks really striking. The odd aspect ratio actually lets them have a standard 16x9 ratio screen above the software button row at the bottom.