[rayuela]

It's a completely legitimate argument actually. If ever his personal agenda lead him into conflict with the interest of shareholders in a fashion that was detrimental to Apple's profits, the board would remove him. Simple as that.

[npizzolato]

There's a difference between a decision being made for a moral/ethical reason that happens to be in line with shareholders and a decision being made only to appease shareholders. Given how hard it is to determine if any one decision is truly good for the short/long-term health of the business, it seems silly to say that the first case never happens.