Most posts, I'll open the article and comments. Read the article, then the comments. For WSJ posts, I'll load the comments, then decide if I want to bother with the Google trick. If I'm at work, I'll probably skip the whole post, because even if I'm interested in the topic, the Google trick doesn't work there.
They're the only place I see regularly where I have to do some workaround to view the content. They clearly have the intention of finding paying users, and I have no interest in paying. Using work-arounds to bypass that brings it more starkly to mind, with a little twinge of almost-guilt each time. It's easier to just skip the story, unless it's something extraordinarily interesting.