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These attacks are mostly possible because of the complacency of operators at many sites and companies. This is not a new problem and many of RFC's talk about methods for preventing and mitigating them, but most people don't care and prefer to just outsource everything to a single provider, which becomes the weakest link. The Internet wasn't envisioned with a single email provider, single DNS provider, single app container provider. (Ok, for most of these you have two, sometimes three choices, but still, that is too few). The centralization makes everything very vulnerable - imagine what would happen when Gmail is knocked out for a day. |
There's no RFC that talks about methods for preventing or mitigating hundreds of thousands of machines all sending arbitrary traffic at you at the same time.
The only way to protect yourself from that sort of attack is to buy filtering from someone who has a bigger pipe than the largest DDoS available, and have them filter the packets so that you only get clean traffic. Unless you know of an alternative that nobody else has heard of yet.
So you wind up buying transit / scrubbing from one of a few big providers, because that's the only way to avoid being sniped by DDoSers.