[TurningCanadian]

Side note:

In addition, Google Public DNS engineers have proposed a technical solution called EDNS Client Subnet. This proposal allows resolvers to pass in part of the client's IP address (the first 24/64 bits or less for IPv4/IPv6 respectively) as the source IP in the DNS message, so that name servers can return optimized results based on the user's location rather than that of the resolver. To date, we have deployed an implementation of the proposal for many large CDNs (including Akamai) and Google properties. The majority of geo-sensitive domain names are already covered.

from https://developers.google.com/speed/public-dns/faq