[elblanco]

One thing that Microsoft is able to do, as a point of strategic vision, is to iterate their products slowly over years in search of the "good enough" quality for their products.

"Good enough" is that space where your product is suitably useful, maybe 80-90% useful, by the vast majority of people. Literally every person on the planet can purchase your product and get some kind of value out of it if not handle everything they need to do. Sure you get feature bloat because the intersection of what I do 80% and what you do 80% is not really that big, and you get quality control issues that you have to fix in later versions. But you cast a huge net and catch lots of fish that way even if some occasionally slip through the holes in the net.

Contrast this with Apple's "insanely great". You make a product, and polish it to a ridiculous shine. Sure you might alienate users who need it to do X when you've spent a great deal of time making sure it does Y better than anybody else, but the people that need to do Y will love you for all time. You may not cast a huge net, because instead of manufacturing lots of low quality net, you manufactured a small amount of very high quality net, but you catch fish that nobody else can get because they break through everybody else's net.

What happened with Word Perfect, by way of example, is that they just never bothered. They had their cash cow and figured they had locked in users because of their fancy keyboard shortcuts. They already had achieved "good enough" and didn't know how to compete against another vendors seeking that same quality. If Microsoft had been going for an Apple like "insanely great" quality, they would have made a completely different target. When Microsoft focused on perfecting Y, Word Perfect could have focused on X and Z and still made it. But instead, Microsoft did X Y and Z "good enough" that there really wasn't any difference between the products. And then Microsoft had a whole integrated suite of "good enoughs" and Word Perfect went quietly away.