Not sure why you're comparing Teslas to Bugattis, McLarens and Ferraris. They have a completely diffrent target customer base I'm talking about mainstream consumer cars, not specialized racing and/or luxury cards.
Isn't that the point? In business in order to capture the entire market you have to release products at different price points. Some people want to pay Ferrari prices for their car, some people want to pay civic prices.
Apple does this: even though the 7 is the current line, they still sell the 6 and SE. You have to figure people are actually buying these older models, even though they're not that much cheaper (the SE starts at $400 and has the iPhone 5s design)
I'll add another example: Campbells makes soup in three tiers, from the cheap condensed stuff, to the premixed stuff, to Campbell's Slow Kettle Style which comes in nicer packaging and better design (I haven't tried it, maybe it tastes better too)
Apple does this: even though the 7 is the current line, they still sell the 6 and SE. You have to figure people are actually buying these older models, even though they're not that much cheaper (the SE starts at $400 and has the iPhone 5s design)
I'll add another example: Campbells makes soup in three tiers, from the cheap condensed stuff, to the premixed stuff, to Campbell's Slow Kettle Style which comes in nicer packaging and better design (I haven't tried it, maybe it tastes better too)