[superplussed]

It's hard to imagine this as anything other than a quick cash-grab, especially with all of the bad copywriting on the site:

"One-third of your membership is donated to charities helping kids living in poverty to study."

"Everyone can have an account on Instagram, but only really rich can afford their profile here..."

This is especially notable given that there are only about 100 words of content.

And who actually believes that they are going to give 1/3 of their profits with so little transparency about where it is going? It just reads as a cynical and dishonest hedge against all of the criticism that they will inevitably get.