[matthewmacleod]

Despite being a web developer for some time, I have no idea what Mozilla's brand is. I'm obviously aware of Firefox, but I'm also conscious that Mozilla do lots of other things, but without looking I don't have any idea what the collective visual style is.

I know it doesn't really seem important, but a good visual identity can help make it clearer who is supporting particular projects – and for a positive community organisation like Mozilla that's probably a good thing.