fail. I don't think rich kids want to be known as rich kids. Even to other rich kids! There are a few that might, but those are the current stars of Snapchat & are probably already under contract.
You don't know many truly rich kids, do you? I mean really rich, not doctors kids, but actual multimillionaires kids. I knew them a bit and private paid social network would suit them well.
i know some rich adults & they certainly don't want to be known as rich.
Just the term "rich kids" -- I doubt a rich kid would want to associate.
I hope they didn't spend too long writing the app -- well just to get this far, creating & launching the thing - that's not a fail. Hopefully they didn't outsource, though I suppose that's a skill too.
The whole "rich kids" thing is quite a big scene on social media. The richkidsofinstagram account [0] is pretty demonstrative. It's akin to the "lad" culture phenomenon in the UK (and abroad?) which was perpetuated by The Lad Bible [1] and other hugely popular accounts (now dedicated websites). I don't doubt that there are many show offs ready to pay $1000/month for an account, my only question is whether there will be enough people to show off to.
A lot of "rich kids" are as empty as it goes with no morals and screwed values. Trust me, they are nowhere close to rich adults. Imagine you being 8 years old and having access to the unlimited credit card. Majority people in such situation would show off in school, don t you think? That is majority rich kids mentality - they will not grow up and change. It's too easy to solve all issues through money so they are usually as lazy as it goes. They are empty, and the only way for them to be somebody, someone unique is by using their parent's credit card and by showing off.
edit: Just to be clear - at one stage of my life I lived in a "millionaires" closed community, so I know from my own experience how the kids are. Not all but I would say it goes 50/50. 50% are empty and showing off, and rest are either quite normal or even ambitious.
There's loads of people who pay insane membership prices(sometimes a lot more than $1000/month!) just to be members of an exclusive country club where they know only similarly wealthy individuals are allowed. The only thing that is surprising about this social network to me is that it took this long for someone to get the idea.
Like, every golf course here in Shenzhen, which the lowest cost deal for a membership is over $100,000 USD for the entry-level membership, and if you want access to the elite courses, you're going to pay more than $350,000 initial fee to join. After meeting this initial fee hurdle, then you get to pay the monthly maintenance fees ~$1000 USD and also additional green fees on the weekends, if you didn't buy in at the highest level. There is definitely a market for real life premium social clubs but I'll be suprised if it translates to an app.
Except that the country club is local and with a bouncer at the entrance. You know who you are dealing with.
Showing oneself on the internet to anyone is not really comparable. How long before your identity and all your pictures on NewSocialPlatform are available on the internet and on google search?