[ghaff]

>The content creation though? Much bigger picture.

A lot of it is that, YouTube video stars notwithstanding, "we" have long become accustomed to pretty high levels of technical craft in video that takes a fair bit of effort and money to create. Some of the equipment has come down in price a lot. My DSLR, in the right hands, can produce technically stunning footage. But you need a lot of expertise and, often, things like lighting gear to turn that into professional-looking footage.