[kkirsche]

It's interesting for sure, but as a consumer rather than a business, is there a use case for this?

[elliottcarlson]

Checking out on Delta via my Delta AmEx allows me to simply login to my AmEx account (saved via a password manager) and checkout without entering my actual card info. The convenience factor there is definitely nice.

[ralmeida]

Depending on what they mean by "Customized Experience", and what data does this allow access to, it may mean better integration with a number of consumer finance apps, such as Mint, YNAB, etc. Doesn't seem like it from the description in the website, though.

[Fomite]

Pay with Points is an interesting idea to see rewards accessible more broadly.