| As an end-user, booking.com gives me so much added value I don't mind paying 10% more than I could maybe, possibly negotiate with the hotel on the phone. When I hear hotels complaining about booking.com fees, I believe they're ignorant of the end-user's plight. They're also free to not be listed on booking.com, but obviously the discovery is worth it to them. Off the top of my head, a short list of advantages I like: - someone that will take my side in disputes - being able to book multiple hotels on one account, in the same place - cards in wallet in my iphone - knowing exactly what I'll get - avoiding misunderstandings that might arise when having to book orally (i.e. wrong number of rooms, wrong number of people, ...) And that's beyond the superpowerful search, which is kind of immoral to use without giving them the referral fee. |
I recently booked a room in stockholm that looked nice on booking.com. It was only after I booked that I was contacted by the owner and told how to meet up and get the key etc . I was pretty upset it wasn't an actual hotel but it was arguably too late to change things. It turned out to just be someone's apartment.
I have no idea if booking.com knew that. I do know I would not have booked if I had know for this particular trip.