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by karmajunkie 3538 days ago
Makers aren't interested in paying for software because they don't generally make money off what they make. The key to any business is proving value. For makers, they're already used to providing sweat equity, so to speak. The thought of a little more probably isn't troubling, but paying more money (over and above their investment in hardware and software they weren't able to get to free) is very possibly what pushes it from hobby to detrimental to their fiscal health.

I don't know codebenders, so I'm out on a limb here with respect to their business. But for any business in this market, you need to figure out a way to be some kind of Kickstarter, not just major their lives a bit easier. Enable something they couldn't do before you came along. Help them turn their hobby into a business, or at least make it a zero-sum game by making a tiny profit off what they're doing. Even that isn't a guarantee but it'll put you a little closer to the goal.

1 comments

> Makers aren't interested in paying for software because they don't generally make money off what they make

I'm not sure this is true. Makers will pay money for other tools and materials (some of which are quite expensive) without any expectation that they'll make that money back.

How many of their existing 10,000 monthly active users would be happy to pay for the service?