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by huwshimi 3530 days ago
I have been in exactly the same position a number of times over the years. One day I realised that the reason I gave up promoting them is that I never really knew how my marketing efforts were doing so it always felt a bit futile.

This actually inspired my current project, which is all about measuring the results of your marketing (http://flockmetrics.com).

I think several things are helpful here. Understanding the key benefits of your product and figuring out who will most benefit from those features.

Once you know that you need to figure out how to explain your product in a way that those people can understand how it helps them and then you need to find those people.

I personally have found once I've been through that process and can see that I have a product that will make peoples lives easier it motives me to want to get the product to those people.

3 comments

Hey, thanks for your comment. I totally understand what you said about creating your FlockMetrics project inspired by solving a real personal necessity.

Actually I built (http://www.transparentstartups.com/) because I couldn't find a place where look for startups and founders that are sharing their experiences with real numbers in a transparent and authentic way.

I feel very happy every time a developer, entrepreneur or "wantrepreneur" sends me a message about how he loves the project and how much he managed to learn from the startups and the information he found on the site. I believe that's more valuable than anything else.

It seems to me I need to find out the way to ensure this reaches to more people with the same interests and I can keep providing them a constant flow of value.

It's sad their pricing model punishes you getting more users so harshly. It's quite expensive for only 1000 new users.
The pricing is based on the number of signups per month, so that's 1000 new users per month. Do you feel like that pricing wouldn't work for your situation?
Maybe it would be worth it for startups with a pricing model similar to yours where each signup provides large revenue, but for a startup that has a very low value per user and needs to have large growth it is not worth it.
Yeah, that's interesting. As you say, the pricing was based on looking at the numbers of signups per month for SaaS startups.

How to make that work for non SaaS startups, I'm not yet sure.

You would need a totally different pricing strategy, but whether that's a smart business move is up to you to decide.
It's not totally clear to me what Flock Metrics adds on top of Google Analytics (aside from a much cleaner, simpler interface).