| >Apple has a problem with leadership. When managers aren't buying into a vision, mostly because it's murky at best, that is a big problem. That's the inverse of what would actually be a big problem: managers BUYING into a "murky at best" vision. >SV hubris believing you can go into any industry and disrupt the incompetent incumbents is laughable. Isn't that what people said about music players and then about phones? Heck, they are already the #2 watchmaker in the world in profits too... >FB found this out with phones and it sounds like Apple and Google are now figuring it out with cars. Neither Google nor Apple have ever released in car. If anything, their setbacks are related to the advanced self-driving stuff they aspire to make, not some issue competing with existing car tech or distribution or anything. Besides, tons of companies have entered the car market and gave established car companies a run for their money already. The Japanese obliterated the established Detroit order for example, and new Chinese cars are as good as anybody's for general use. Tesla also come out of nowhere and cornered a niche of the market. Heck, traditional car companies are so complacent and derivative that if anything it's the inverse of hubris to believe one can do better. Nowadays, when most of the manufacturing the expertise is in assembly lines in China and the like, creating a new car to compete with existing models is laughably easy -- especially if you have $500 billion lying around. |
Chinese cars are barely being imported in the U.S. (Three models so far). It has taken many years to get this far, and will take longer for them to have a similar reputation as, say, Korea.
Tesla has done well in the luxury car market, but they've been late and had quality issues. The Tesla 3 is not out yet and there is still a big risk they'll fail.
So, "laughably easy" is a major exaggeration. It's possible to launch a new car company but nobody finds it easy.