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by aparadja 3536 days ago
Finland is a rather small market, so friends & family were probably a big influence to get it off the ground. (Seems that it only takes some hundreds of downloads to reach the top spot.)

I also started threads with promo code giveaways in TouchArcade and Reddit, and emailed reviewers.

With those as a base, it got some initial visibility and then bloggers/reviewers started asking for promo copies.