Err, again, the people involved, on their own, buy enough chips to have a completely self supporting ecosystem.
Even if it only ever stayed the current set of participants, it'd be enough money to be worth it
Plus the suppliers are already making enough to justify building these things. It's existing products being extended with a new interface to support new products. Whatever Intel does probably won't kill the existing products. With that in mind, I think the move can be only beneficial for Intel's competitors given they're already in an uphill battle needing differentiators. What you think on that angle?