| It's rather disappointing that the authors didn't talk about the biggest thing that has reshaped discussion in 4chan since years. The reply indicator. For people who don't go to 4chan, you can read it on http://knowyourmeme.com/memes/you-here-s-your-you. Basically, if someone else replied to your post, the post pointer will show a (You) word, showing that the poster replied to a post that you wrote. Moreover, the post number of posts that replied/quoted you will be attached to your own posts. Much-replied post will have a lot of link to the posts that replied them, and very visible when you skip through the thread. This one simple feature has changed 4chan. Before, posts are similar and anonymous since they don't have visual distinction between each other. You have to actually read their content to know what's inside. The reply indicator make controversial posts very visible and "famous" in the thread. Much like Reddit's voting system and Facebook likes or Twitter's retweets/favorites, 4chan now has its own post rating system. The difference is that Facebook likes and Reddit's vote system rewards popular posts that people agree with and liked. 4chan's "rating system" rewards controversial posts that people rebuke or laugh at. The presence of this reply indicator make people try to post controversial contents, and to be controversial by 4chan standards, your post have to be very, very controversial. |