[gojomo]

And yet, perhaps an equally-apt word is infamous, because 'priming' effects appear often among those psychological research results that fail-to-reproduce:

http://www.chronicle.com/article/Power-of-Suggestion/136907/

https://en.wikipedia.org/wiki/Replication_crisis

[bimr]

Although, to be fair to Richard Thaler, the article you cite itself falls prey to the 1/n "mental accounting" heuristic. It gives half of its attention to a call center replication that did support the priming effect.