[whatdoido]

Great points -- and its definitely possible we pigeonholed the product.

Here are some of our competitive advantages that we're trying to get across (we just updated the homepage cards in an attempt to convey some of this):

- Notifications

- Organization by team and / or project

- Search

- Kudos

- Persist the data, can view the past

- Can mark aims as an accomplishment and build a timeline of your career viewable by you, your colleagues, and managers

[judahmeek]

I've always thought that a performance evaluation system that focused on recognizing strong performance and identifying unrealistic expectations would have real potential. Considering the features of TakeAim, maybe that would be a possible pivot?