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I guess you would have the same opinion about "Schiit audio" (a brand to fleece audiophiles, and which does very well.) their site[1] reads "Yes, that is our name. Shih-tah. It's a proud German name, host to a long line of audio engineers who slaved away in crumbling Teutonic fortresses as lightning lashed the dark lands outside, working to perfect the best amplification devices in the world... Or, well, no. Yep, Schiit is our name, and it's pronounced, well, like "hey man, that's some really good Schiit!" And now that we have your attention..." Sorry. I believe "nomen est omen" and I personally believe that until they update their name they have it baked into their DNA to lie to, to mislead, and to create an awful dystopia. It is quite literally on the label. Compare the origin of the term Ycombinator: [2] We might disagree on this but I am going to maintain that when your name clearly embodies some ideal, however vaguely, it affects things. Why are there no restaurants called Makesyapuke Diner? (or anything like it.) They need to align their name with their positive vision. They've outgrown the joke. [1] http://schiit.com [2] http://stackoverflow.com/questions/93526/what-is-a-y-combina... |