[ghostly_s]

The problem is, the whole way licensing is conceived in this industry is not for any individual property to individually generate an income. That's not good enough for studios or networks. They perceive some tremendous added value in the portfolio of shows or movie properties they have to offer. Consumers, of course, don't give a shit about this, as evidenced by their willingness to jump out of cable-land for anything that offers a modicum of greater purchasing power.

Hulu or the network are likely not making any more money off of you watching Penn & Teller's show. Penn & Teller's show is probably less-profitable per-viewer to the network, because Penn & Teller are stars with great agency who can demand a large cut of the pie. Hulu's and the network's incentives are largely to get away with offering you the properties from their portfolio with the lowest market value, without you deciding to cancel entirely. While you and many other readers here are willing to re-evaluate and cancel your streaming subscriptions on a regular basis, I suspect their average consumer does not behave that way.

[ericd]

But that hurts their brand, long term, as people get the sense that Hulu never has the things they want to watch.