Some interesting ideas sadly blocked behind a pay-wall journal, all for the purpose of boosting a researcher's prestige because they now hold a "Nature" publication. Thankfully, this article is easily accessible via Sci-Hub. http://www.nature.com.sci-hub.cc/nature/journal/vaop/ncurren...
Did you paste the correct link? When I follow that one, I end up on a page with a few sentences of Cyrillic characters. I picked a button that was probably download and I landed on a captcha that I wasn't able to pass after three tries.