[wheaties]

I'm certain in the future that companies that sell third-party data to the government for this type of thing will get limited by large social networks due less to the reputational risk but more to the fear that the knowledge people are being watched will cause them to change or even limit their behavior on the platform. To wit, it behooves Facebook to ensure that the majority of two individuals' social media interactions are captured via platforms they control. Any threat to that is a direct threat to their profit center, ads.

[jasonkostempski]

I doubt they'll actually have a choice in limiting it, but I expect they'll pretend like it's not happening either by force or because, like you said, it's not in their best interest to make people aware of it. People just need to learn not to trust anyone. It's the only path to happy life.