[jimbokun]

Does make me wonder if that evil bastard genius Steve Jobs was still alive, if he would be able to fix this situation.

I actually think Apple is still doing OK on the technology front, and the Apple TV UI seems to have the right ideas.

But actually negotiating the content licenses is something calling for the full power of the Reality Distortion Field. Like how Jobs was able to convince the music industry to provide all their content because it would be available "just on Macs", or to get AT&T to give full control of the iPhone to Apple, in exchange for an exclusive over Verizon.

What would be the negotiating play to trick (I mean, convince its in their best interest) video content owners to make all their intellectual property available from a single excellent UI?