This kind of piracy existed before. Remember sharing music CDs with friends? Remember libraries over buying books? Remember letting your friends borrow your comics or reading photocopies?
Well, our corporate overlords are trying really hard to make these things a criminal offense in the future. How DARE you share a piece of content you bought with another? The licensing terms forbid it!
Sharing a piece of original physical media is different than sharing a photocopy or burned copy. Sharing the physical media with the license attached to it is legal, making a copy is not as you can't create an additional license (unless allowed by the publisher) with the copied media.