[jbenz]

Hey, I hired YouTubers via FameBit quite a bit ago to help make videos like this one:

https://www.youtube.com/watch?t=1&v=Ko586_GPuR8

I have to say, it was a great experience. Famebit encouraged both sides to be open and transparent. They wanted to their YouTubers to include a note like "sponsored by so and so".

We wanted that too. As an advertiser, I'm not trying to sneak into the native content of unsuspecting viewers. I want everyone to know the scenario. The fewer surprises, the better.

And this type of thing works great on YouTube. Users aren't totally scornful of sponsored content. I wish more platforms were like this. Can you imagine how angry most reddit users would be if someone posted original content (even if it was great) and said "This is a paid posting by..."

Sadly, it didn't work out for long with FameBit. We were getting a lot of new storefront owners... but they seemed very young, and they had no concept of copyright issues. That's a story for another day.